A change in social media trends calls for the need to set a social media style guide for LiHO TEA. As the team grew, it became essential to for a guide to be developed so that there is consistency in the branding. References were taken from the bigger players in the market where their target audiences matches that of LiHO TEA's (youths and young working adults).
References from other brands:
INNISFREE
The brand maintains their uncluttered and clean look on their social media with a clever use of colours to classify the various product groups. Their feed was easy on the eyes and able to captivate the attention of the youths.
MCDONALD'S
McDonald's uses their social media feed to feature their everyday food items, along side with their promotional items. The used of bright colours and cute graphics helps to entice their followers, while keeping them engage with interactive Instagram story.
Final Proposal:
PROPOSAL A
With red being the signature colour of LiHO TEA, the first proposal was heavily based on keeping it brand consistent through the use of colours. As LiHO TEA is also known for their lion character, the feed will be a combination of both images that uses graphics as well as lifestyle shots. It is encourages to have the lifestyle shots set with a pinkish-red background so as to bring consistency throughout the feed.
PROPOSAL B
As having too much red may not be as aesthetically pleasing to the eyes, hence, Proposal B flows with the idea of using pastel colours to bring out the classiness in the brand. This proposal would require careful planning of the social media content so as to allow the colours to blend with the promotional material.
